Crafting Strategic Brand Foundations
I support brands and businesses in uncovering and articulating their distinctive voice by guiding them through a collaborative, thoughtful process that brings clarity and alignment across all stakeholders. Through a series of tailored workshops and creative writing exercises, I help teams come together to define a shared strategic brand foundation—rooted in purpose, vision, mission, and values. This foundation becomes a powerful tool, not only in aligning leadership and teams but also providing a clear framework for how the brand communicates and connects to the world.
By facilitating meaningful discussions and creating space for shared understanding, I ensure that all stakeholders are aligned around a unified direction. From there, the strategic brand foundation informs the development of the brand’s personality, messaging, and product touchpoints, creating consistency in how the brand shows up—whether through its design, communications, or customer experiences. This process transforms ambiguity into clarity and intention, ensuring that the brand resonates in a genuine way with its audience and makes a lasting impact.
This work is often structured in partnership with a copywriter and / or a visual designer, if the brand identity is in need of a visual refresh or is being designed from scratch.
Uncovering Market-Making Insights
The answer to navigating complex challenges and highlighting opportunities for your business or brand can often be found through uncovering market-making insights.
With over 25+ years helping organizations better understand their consumers (B2C) or customers (B2B), I have found that by spending time with your target audience and understanding their needs on a deeper level, I can help companies find valuable insights which strengthen their business, inform their product strategy and tighten their messaging to the market.
This work is typically structured in partnership with a recruiter and a design researcher.
Supporting Senior Leaders
Over the past 25+ years, I’ve had the privilege of collaborating with diverse teams and individuals, often working one-on-one to support their career transitions, leadership journeys, and personal growth. Acting as a thought partner, I’ve helped people unlock their potential and become their best selves.
At IDEO, I worked with corporate executives to help them become transformative leaders who could drive meaningful impact within their business environments.
As an Operating Partner at Acre Venture Partners, I’ve coached and advised startup founders, CEOs, CMOs, COO’s and Heads of Product on building leadership capabilities, cultivating engaging company cultures, shaping effective growth strategies, all in service of helping them build their confidence and find their voice as leaders.
This work is typically structured in 3-6 month engagements centered around a regular drumbeat of 1:1 sessions.
Leading Design Thinking Workshops
I bring the principles of design thinking to multidisciplinary teams, offering them a powerful framework for collaboration, creativity, and innovation. Through this approach, I help teams deeply understand the needs of their customers, uncovering insights that drive meaningful solutions. By fostering empathy and encouraging diverse perspectives, I guide teams to break down silos and work together more effectively.
My process includes a hands-on workshops and iterative prototyping, enabling teams to test ideas quickly, learn from feedback, and refine their solutions. The result is not only better products and services but also a shared mindset of curiosity, adaptability, and continuous improvement—essential for navigating today’s complex challenges and seizing new opportunities.
This work is typically structured through a 2-3 hour workshop to help teams collaborate and work more effectively with their customers in mind.
